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We helped White Diamond to build a comprehensive social media strategy to elevate their brand awareness.
Project Overview
Digital CHAWLAS collaborated with White Diamond, a global e-commerce platform specialising in premium dry fruits, headquartered in Jalandhar, India, and California, USA, and was a great journey into the world of healthy indulgence. The challenge was developing a comprehensive social media strategy to elevate their brand awareness, engage with health-conscious consumers, and drive sales across continents.
Scope of Work
We initiated this project by delving into White Diamond's commitment to quality, sustainability, and the rich heritage of their products. This understanding formed the foundation for an omnichannel social media approach that included:
- Social Media Strategy: Crafting a data-driven strategy that identified target audiences, optimal platforms, and content themes resonating with health-conscious consumers in India and the USA.
- Social Media Management: Executing the strategy by curating and creating engaging content, managing social media channels, and fostering meaningful interactions with followers.
- Creative Design and Copywriting: Developed visually appealing graphics, videos, and compelling copy that showcased White Diamond's premium dry fruits and their health benefits.
- Brand Awareness and Management: Implementing campaigns and initiatives to increase brand visibility, foster brand loyalty, and manage the brand's reputation across social media platforms.
We worked closely with the White Diamond team throughout the process, ensuring their brand values were woven into every post, image, and interaction. The goal was to create a social media presence that was as wholesome and satisfying as their products.
Results and Impact
The implementation of the social media strategy yielded significant results for White Diamond. They experienced:
- Increased Brand Awareness: A substantial growth in followers, reach, and impressions across various social media platforms, effectively expanding their brand's footprint in India and the USA.
- Enhanced Engagement: A surge in likes, comments, shares, and click-throughs, indicating a deeper level of audience interaction and interest in White Diamond's products.
- Elevated Brand Image: A cohesive and appealing brand identity that positioned White Diamond as a trusted provider of premium, healthy dry fruits.
- Improved Sales: A noticeable increase in website traffic and online sales, attributed to effective social media campaigns and targeted advertising.
Collaborating with White Diamond has been a rewarding experience, as we helped to transform their brand's reach and impact. We are sure, their social media presence will continue flourishing, nourishing their growth and success in the global market.
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Our Process
4-Step Framework
At Digital CHAWLAS, we're committed to your success. That's why we've crafted a 4-step proven framework that ensures your digital strategy isn't just good—it's transformative.
01.
We Listen
We listen to understand your business's problems & aspirations.
02.
We Strategise
We craft a tailored strategy combining creativity and data insights.
03.
We Design
We create engaging visuals and content for your strategy.
04.
We Monitor
We relentlessly track and optimise for peak digital performance.
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About Company
Digital CHAWLAS: A Unique Digital Marketing Agency in Perth, that provides branding, social media, web design, and ads services, that suit your business needs to help you grow your business.
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info@digitalchawlas.com.au
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+61-408-689-821
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